The Blog

Four Flatbush Granola jars lined up on a kitchen counter
You See It Through
On the great lock-in trend, growing up without "I don't feel like it" as an option, and why showing up isn't a mood. Read more...
Bring Your Own Granola: A Real Guide for the Trail
What to bring, how much to pack, and why a jar of real-ingredient granola beats a processed bar on the trail, plus our pick for Outlandish's Summer Hike. Read more...
Open suitcase packed for a trip with clothes, sandals, and Flatbush Granola single-serving snack packs
Slow Down Already
A late summer travel reset, an airport hack for beating the Dunkin' line, and 15% off snack packs before the season turns. Read more...
Fibermaxxing Is Trending. Our Granola Was Already There.
Fibermaxxing Is Trending. Our Granola Was Already There.
We've all heard it before. Something is referred to as "so granola". Let's be honest - it was low-key an insult. Boring, bland, personality-free, that's the reputation the granola industry... Read more...
Seven Ways to Make the Spring Switchover
Seven Ways to Make the Spring Switchover
Raise your hand if you had a New Year's Resolution to go into the Spring fresh, clean and organized. Don't worry, we're right here with you. If you're like us,... Read more...
10 Women-Owned Brooklyn Shops We Love (And Where You’ll Find Flatbush Granola Goodies)
10 Women-Owned Brooklyn Shops We Love (And Where You’ll Find Flatbush Granola Goodies)
What month better than Women's Month to recognize some of the women business owners who are shaping our neighborhoods every day? Across Brooklyn, women are opening their doors each morning,... Read more...
Before the city asks anything of you
Before the city asks anything of you
A morning ritual before the day pulls you in. Read more...
Eight Days, All-Day Flavor: Granola Recipes for Breakfast, Lunch, Snacks, and Dessert
Eight Days, All-Day Flavor: Granola Recipes for Breakfast, Lunch, Snacks, and Dessert
Eight fast, granola-first recipes for breakfast, lunch, snacks, and dessert. Download the free 8-Day Flavor Fix guide and start today. Read more...
10 Everyday Wins that Only a New Yorker Gets
10 Everyday Wins that Only a New Yorker Gets
Living in New York City is a sport, and only the real ones know that the little victories are what keep us going. Whether it’s beating the MTA at its... Read more...
Say Olé Recipe: Tropical Smoothie
Say Olé Recipe: Tropical Smoothie
Bring the flavors of the tropics to your breakfast with this smoothie bowl featuring mango, pineapple, and banana and topped with our Say Ole granola Read more...
Turn Your Home into a Holiday Haven
Turn Your Home into a Holiday Haven
One of my favourite ways to get in the holiday mood is by changing up the scent profile of my home. Since you can't just keep putting pies in the... Read more...
Eco-friendly leftover granola mason jars
Give your mason jars a second life
One of the questions I get asked a lot (and more and more frequently these days) is "can the mason jars from the granola be returned/recycled?". It's a great question and... Read more...